New Arrivals

<ul><li>Specifically formulated to achieve the most accurate colour results</li><li>Vegan with up to 85% naturally derived ingredients*</li><li>Gentle, mineral oil-free and silicones-free</li><li>More sustainable formula with zero impact on performance</li><li>Enables quick transformations with rich, intense colour results with precise application using brush & bowl or bottle thanks to its no-drip formula</li></ul>

<ul><li>Specifically formulated to achieve the most accurate colour results</li><li>Vegan with up to 85% naturally derived ingredients*</li><li>Gentle, mineral oil-free and silicones-free</li><li>More sustainable formula with zero impact on performance</li><li>Enables quick transformations with rich, intense colour results with precise application using brush & bowl or bottle thanks to its no-drip formula</li></ul>

<ul><li>True-to-tone no matter the hair condition thanks to built-in Metal Purifier</li> <li> Product is vegan with up to 85% naturally derived ingredients*</li> <li>Gentle, ammonia-free*, mineral oil-free and silicones-free</li> <li>Up to 70% grey coverage* with soft regrowth</li> <li>Enables quick transformations with rich, intense color results with precise application using brush & bowl or bottle thanks to its no-drip formula</li></ul>

<ul><li>New formula with ME+ technology that reduces risk of hypoallergenic reactions</li><li>Up to 100% grey coverage and up to 5 levels of lift</li><li>Contains Metal Purifier technology</li><li>Easy to apply flexible mixture with 1:1 ratio</li><li>Significantly reduces hair damage, colour after colour</li></ul>

<ul><li>Demi-permanent hair colour for shine you can feel</li><li>Zero lift</li><li>Zero damage</li><li>True-to-tone reliable colour results</li><li>Balanced pH technology</li></ul>

<ul><li>Blondor Soft Blonde Cream Bleach from Wella Professionals</li><li>Up to seven levels of lift</li><li>Vivid blonde results</li><li>With protecting lipids</li><li>For all applications and techniques</li></ul>